Skip to content

New development and pre-construction

Sell the building through the whole cycle

Pre-construction sells before there is anything to walk through. The site carries the renderings, the floor plans, the deposit schedule and the delivery date, so a buyer can decide early and stay engaged for the two years in between.

  • What it has to carry

    Everything a buyer needs to decide

    A pre-construction buyer reads a spreadsheet as closely as a rendering. Residence lines, exposures, square footage, the deposit structure and the estimated delivery, laid out so a buyer six time zones away can decide without waking you up.

    See a design for new developments

  • Whose brand it is

    Looks like the developer’s own brand

    Developers arrive with a brand manual, a rendering package and an approval chain. We build to the manual, and every asset comes back in the format their marketing team already uses.

    How we handle brand

  • How long it stands

    Updates as the building sells

    Phases release, inventory moves and the price sheet changes twice a quarter. Each change is an edit to the same site, from launch through closing.

    See what keeps it current